A new project from Emma Joss and Kate Parfet. ​​We believe in leaving a little wiggle room for life's messier parenting moments while building campaigns and content that stand the test of time.

Wiggle Room is built to connect modern parents with lifestyle brands in a meaningful way. We collaborate with a broad community of creative, tastemaker parents to bring playful ideas to life, ensuring brands engage families in ways that feel fresh, fun, and genuine.

Wiggle Room Services

    • Market analysis & audience insights

    • Brand positioning & messaging

    • Launch planning & creative direction

    • Multi-channel content strategy

    • Copywriting & narrative development

    • Visual direction & production

    • Social strategy & content creation

    • Partnership curation & events

    • Community building & engagement