I’ll do a deep dive into trend research to help hone and develop your brand with data-backed insight. This includes industry trend reports and category-specific trend forecasting for a variety of industries and an in-depth audience and consumer strategy approach.

Knowing where the landscape is and where it’s going, along with how your target audience demographic is shifting and evolving, will help you stay ahead of the pack.

Great brands start with extraordinary storytelling. Using industry trend research and audience insights, I’ll craft a voice and tone that perfectly suits your brand’s needs and goals. Brand narrative will often include North Star (your brand’s single, internal rallying cry message), key messaging, and taglines.

These early verbal brand foundations will inform multi-channel content strategy, from how you present on shelf or on pack, to how you show up on social media, your website, and in email marketing.

Voice and tone are half the battle. Using your brand’s voice and tone and hero story throughline, I will craft copy that suits today’s needs while keeping consumers of tomorrow top of mind.

Captivating copy supercharges your marketing game, turning casual customers into loyal fans and transforming abandoned carts with every message. Let’s create something memorable together.

Drawing on my PR and events background, I can help provide recommendations for brand partnerships, collaborations, and event opportunities that will create meaningful impact. Partnerships and events are a great way to raise brand awareness, break into new markets, and connect with current and future audiences.