let's tell your story.

let's tell your story.

I'm a strategic brand marketer with over 8 years of experience crafting compelling narratives and building authentic connections between brands and their audiences. My expertise is transforming brand voices into comprehensive marketing ecosystems through strategic copywriting, content development, and immersive community experiences.

Services

  • I’ll do a deep dive into trend research to help hone and develop your brand with data-backed insight. This includes industry trend reports and category-specific trend forecasting for a variety of industries and an in-depth audience and consumer strategy approach.

    Knowing where the landscape is and where it’s going, along with how your target audience demographic is shifting and evolving, will help you stay ahead of the pack.

  • Great brands start with extraordinary storytelling. Using industry trend research and audience insights, I’ll craft a voice and tone that perfectly suits your brand’s needs and goals. Brand narrative will often include North Star (your brand’s single, internal rallying cry message), key messaging, and taglines.

    These early verbal brand foundations will inform multi-channel content strategy, from how you present on shelf or on pack, to how you show up on social media, your website, and in email marketing.

  • Voice and tone are half the battle. Using your brand’s voice and tone and hero story throughline, I will craft copy that suits today’s needs while keeping consumers of tomorrow top of mind.

    Captivating copy supercharges your marketing game, turning casual customers into loyal fans and transforming abandoned carts with every message. Let’s create something memorable together.

  • Drawing on my PR and events background, I can help provide recommendations for brand partnerships, collaborations, and event opportunities that will create meaningful impact. Partnerships and events are a great way to raise brand awareness, break into new markets, and connect with current and future audiences.

Meet my sidekick June Bug.

East Coast meets West Coast.

Hi, I’m Emma :-)

I started my career in PR and communications, strategizing and executing partnerships and events for GQ Magazine and Penguin Random House in New York. 

I’ve since spent the last 5 years working at boutique creative agencies in LA, doing creative strategy and brand building for a wide variety of clients from cannabis, wellness, and food + beverage, to beauty, fashion, lifestyle, and everything in between. 

Something different about working with me:

I have a background in creative project management, meaning I have a special skill for seeing the project holistically and honoring all creative input. That allows me to seamlessly merge visions from both the internal brand team and any external creative partners. I’ll stick to our working timeline and hand over all project deliverables within budget, every time.